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Motivate Your Audience By Building Trust With Them

Public Speaker clip artMotivate Your Audience By Building Trust With Them


Motivate Your Audience By Building Trust With Them

By Dr. Jim Anderson

Often when we are giving a speech we are trying to convince our audience to take some action after they hear us speak. This is what the importance of public speaking is all about. We can do a great job of creating our speech, we can craft a powerful opening, and yet we may end up not achieving our goal. What went wrong? We’ll never get what we want if we don’t get our audience to trust us. The good news is that with a few simple changes to your next speech, you can make this happen.

Become Someone That They Can Trust

Before you can hope that your audience will trust you and take action based on what you tell them during your speech, you first need to find ways to get them to trust you. Remember that if you don’t gain their trust, then you’ll come across as being like a used car salesman – you might have a slick delivery, but you’ll be seen as being a pitch artist.

In order to gain your audience’s trust, you are going to have to find ways to really engage with your audience. This means that your speech can’t just consist of you reading a prepared speech to your audience. Instead, you need to take the time to ask your audience the right questions at the right time during your speech. You need to listen to what they’ve been saying and use their input as a part of your speech.

Use Your Speech To Persuade Your Audience, Don’t Push Them

One of the most important things for you to realize is that you don’t want to be seen as pushing your audience in one direction or another. Instead, what you are going to want to do is to grab their attention and then lead them to the conclusion that you are going to want them to reach.

The path that you lead them down has to be created by them. What you are going to have to do is to create a back-and-forth process by which during your speech your audience will be able to learn what your main points are and identify any challenges.

Have A Strong Opening

You’ll never be able to convince your audience to follow you if you can’t grab and hold their attention. This means that you are going to have to have a powerful opening. Your opening must be relevant to the ideas that you’ll be presenting – if they are not then you won’t be able to use your opening to win the trust of your audience.

One of the most effective ways to get your opening to help you build trust with your audience is to use it to enter into a form of dialog with your audience. During your opening you can spend time asking questions that you know that your audience will have. As a part of your opening you can then provide answers to these questions. Taken together, these questions and answers will allow you to navigate the conversation that you’ll be having with your audience.

Make Sure That You Have A Plan To Build Trust

Winning the trust of your audience is all about having a plan to make it happen. This means that you need to have a very clear idea what the objective of your speech is going to be. Once you know this, you’ll have to identify ways that you’ll be able to make your audience care about your ideas.

Having captured their attention, you’ll then have to create ways for you to work with your audience during your speech to build a solution to their problems that will lead them in the direction that you want them to go. Assuming that your speech goes as you want it to go, you’ll need to be very clear about what actions you are going to want your audience to take once your speech is done.

What All Of This Means For You

In order to get your next audience to realize the benefits of public speaking and take action based on your speech, you are going to have to find ways to get them to trust you. What this means is that as you deliver your speech, you are going to have to do it in a trustworthy way that will allow you to connect with your audience and not come across as being too slick or smooth.

As you deliver your speech, you’ll need to keep in mind that you want to be persuading your audience, not pushing them in a given direction. You’ll get things off to a good start with a powerful opening that captures your audience’s attention and allows you to lead them down the path that you want them to travel. Finally, your speech needs to have a plan associated with it. Your plan will need to make sure that you know your objectives and you know what you want your audience to do after you are done with your speech.

Trust is the magic ingredient that will motivate your next audience to take action based on what you’ve shared with them. In order to build trust during your speech you need to plan for it and you need to take specific steps to make trust happen. Follow the steps that we’ve listed and your next speech will become must more effective because your audience will trust what you are telling them!

Dr. Jim Anderson

“America’s #1 Unforgettable Business Communication Skills Coach”

Your Source For Real World Public Speaking Skills™

Do you give speeches today, but want to learn how be more effective? Dr. Jim Anderson believes that great business skills are no substitute for poor presentation skills. Dr. Anderson will share with you the knowledge that he has gained while working to improve the speaking ability of both individuals and teams of speakers for over 20 years. Learn the secrets of effective speakers and really connect with your audience during your next speech.

If you want to follow Dr. Anderson on Twitter, he can be found at:

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Public Speaking – 7 Effective Ways To Open Your Speech

Have you ever asked for pay rise or asked someone out on a date? Did you think about what and how to say your opening line to have best effect? Openings are important in many of life’s situations. It is the same in public speaking where a good opening can get the speech of on a positive note. An effective public speaker will start their speech with the opening lines that will get the best result for the occasion and their personality.

There are number of ways that can be used to get your speech started. With experience will come the knowledge of which way works best for the occasion. The conversational start

As the speaker stands up he looks over at his neighbour, smiles and says something like “I was just saying to “Y” that it is obvious you are all interested in….” In this relaxed conversational w ay the speaker gets going almost without the audience realising.

Ask a Question

Ask an interesting and clear question that gets the audience thinking, e.g. a speech on food hygiene could be started with “Do you know how long it takes a fly to walk from one end of a hot dog to the other? It will get their attention and will get them trying to work out the answer.

Put Yourself In Their Shoes

The speech is started along the lines of “If I were sitting where you were sitting, without all the facts I would think… “This is a useful way to start where the audience may be against you or has a strong preconceived idea about your topic and do not want to listen to what you have to say. By starting this you have brought yourself alongside them and they will more disposed to listen to you.

Funny Story

If you can tell a story well this is an excellent opener. The story should be relevant to the rest of the speech. Getting the audience laughing pulls the audience together, gets their attention and sparks their interest in hearing the rest of the speech.

Using The Past

This does need to be kept brief but by relating the past and then bringing the audience up to date it can set the scene effectively for the rest of the speech. If you talk too long on the past you may start to bore your audience.

Using a Quotation

This is a simple and effective way to start a speech. It is simple because of the ease at finding great relevant quotations and it is effective because it indicates expertise in the topic you are discussing. Give the quote first and then relate the purpose of the quote.

An Interesting Story

A personal interesting story that relates to your speech is also an effective use of stories in gaining the audience’s interest. The story, like a good short story in literature should be brief and include some drama and suspense to get the audience wondering what happens next.

There are other effective ways to start your speech than those mentioned here. This is a selection of the effective ways to start your speech. The opening you choose depends on your personality and the speech you are giving. Try not to limit your introductions to only one kind of opening. Choosing different starts to your speech will help you in acquiring more effective public speaking skills.

To learn more about effective speaking when presenting to groups and in conversation visit to receive a free preview of The Art of Great Conversation

Public Speaking: Principles and Practice

Public Speaking

Public Speaking: Principles and Practice

Public Speaking: Principles and Practice begins, "This book is designed to set forth the main principles of effective platform delivery, and to provide a large body of material for student practice. The work laid out may be used to form a separate course of study, or a course of training running parallel with a course in debating or other original speaking. It has been prepared with a view also to that large number who want to speak, or have to speak, but cannot have the advantage of a teacher. Much is therefore said in the way of caution, and untechnical language is used throughout." The author gives numerous examples in each category that the student can use to practice each area of public speaking.

How to Lead Your First Meeting

If you are about to conduct the first business of your professional career, chances are that you are probably having some questions about how to handle it. Being nervous and not confident in these situations is not uncommon. Stage fright can occur in even the smallest of crowds and it is nothing to be ashamed of. Still, it is important to lead your meeting with composure; otherwise, your audience may not take you seriously. Here are a few ways to keep your confidence levels up and help you lead a successful business meeting!

Plan what important aspects and information you need to convey to your audience. Write these down and set time limits for each subject. Remember to have patience as you may need to answer questions if you have conveyed something that is unclear. As questions are being asked, take notes of them for later use. If you think of more later be sure to update your audience.

Next you need to make sure that you have a way to stay on track during your meeting. Set time limits for each subject that you need to cover. Be sure to ask if there are any questions and make sure that once the time limit is complete that you tell your team that you will make yourself available after the meeting for any further questions.

During the meeting try to stick to a certain time frame for each issue at hand so your meeting doesn’t end up going over the allotted time. Allow time for questions and if you run out of time, be sure to let your team know that you are available afterwards for them to ask more or to clarify anything. Remember that the time of your audience is valuable and if you hold them over, they may get irritable and stop paying attention.

These are just a few basic steps in preparing for your very first business meeting! Remember: confidence is key! If you are unsure of yourself, then your team will likely feel the same way.

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Confident Public Speaking: Check The Avoid This List

Copyright © 2009 Michael A Jones

While confident public speaking is a reachable goal, it must at the same time be recognized that some public speakers may never be able to overcome nervousness completely. This can be to the good as a certain anxiety can help a speaker keep focused and guard against complacency.

All the same, while confident public speaking doesn’t necessarily mean a total absence of nerves, it does involve learning to speak and act in a certain way so as not to betray one’s nervousness.

You can go through the list below and make a mental note. Then have a friend check your next presentation or even check yourself through a video playback and see if you give any indication of nervousness by watching for the signals in the list.

Mannerisms and Awkward Gestures

As well as destroying your professionalism, they can be very distracting for an audience. Ask a friend for a favor and get them to let you know if you start to do any of the following:

stand with one leg wrapped around the other

stand on the sides of one’s shoes

keep touching the nose, mouth, ears, or any part of the face

lean on the speaker’s stand using it as a prop

keep putting hands in and out of pockets

fiddling with one’s wrist watch

repeatedly swallowing

buttoning and unbuttoning the jacket

standing with hands clasped behind the back

Visual Aid Dangers

If you use a flip chart, whiteboard, or projection screen, avoid constantly fiddling with the marker pen, mouse, or projector control as if they were worry beads. This can betray nerves and also be quite distracting.

It’s much better if your hands are free and just pick up the control or marker when needed and put it back in it’s place once you have finished with it.

Using your hands deliberately for descriptive or emphatic gestures will be far more effective than haphazardly waving a marker pen or projector control in the air.

What Do You Do With Your Hands?

Confident public speaking means you know what to do you with your hands.

Just be natural and let them hang loose by your side when you are not actually gesturing. They won’t remain there for long if you are giving an animated presentation.

Your hands and arms will frequently be moving, gesturing, but in between times, just let them hang loose, ready and waiting.

Concentrate On Ideas

Confident public speaking involves the ability to concentrate on expressing your IDEAS rather than exact words. Doing this will help you considerably to avoid the traps and mannerisms listed above.

This will contribute to an easy listening style of delivery which is not stop-start and likely to irritate the audience.

While your first few sentences and last few sentences may require extra thought and specific word choice, generally, with good preparation, you will be able to speak extemporaneously once you are totally involved with your subject so your word choice will just flow without being micro-managed.

The latter can result in a speaker gazing into the air fumbling for the right word which in time will destroy the concentration of the audience.

Even if you don’t feel you are confident in public speaking, you don’t have to advertise the fact. Use the checklist above to spot and avoid obvious signs of nervousness and you will at least leave the audience relaxed and engrossed rather than distracted.

Get yourself a copy of the Public Speaker’s Coaching Manual and use the apparatus it contains to really jumpstart your confidence as a public speaker. It’s available here:



Public Speaking Tips – Increase Confidence, Reduce Panic

Public Speaking Tips – Increase Confidence, Reduce Panic

By Leon Edward

Public speaking doesn’t have to send you into a panic. It doesn’t have to make your palms sweat and your throat catch. Pat attention to these tips and you will have greater confidence and less fear:

There are different presentation styles that can be adopted for any public speaking engagement. Consider who will be listening and what the occasion is before deciding a style that fits best.

If you have a public speaking engagement, you should also have a goal. What do you want to achieve through this event? How are you going to deliver the so you reach that goal?

Plan the location for the event carefully, and pay attention to how it will be timed. You want your guests to enjoy the event and listen to what you have to say.

All public speaking efforts will be affected by the audience. If they enjoy what the presentation, you will feel better on the stage. If they do not enjoy the presentation, you won’t have such a great time, either.

If you are unprepared for your speech, the audience will know. You will be more likely to stumble around, lose their focus, and embarrass yourself.

That was a quick list of things you have to consider before stepping on stage for a public speaking engagement. If you neglect any of those points, you will fail to reach your audience effectively and your event will be a disappointment for all. Here are some additional tips and strategies to keep in mind:

You want to speak to your audience, not over them or under them. In order to compose an effective speech, you should try to figure out how educated your audience is on average.

If everyone in the audience is of the same profession, your examples or subject should come from their profession as well. This is a great way to reach them in their own worlds, even if you have something unrelated to say.

Don’t forget the Q&A segment! Think about questions that may be asked by guests and get ahead of the game coming up with answers.

If you want to keep the attention of your audience, make sure you are teaching them something they do not already know.

Your audience will have certain attitudes and opinions before they even walk into your event and sit down in those chairs. Try to get into their minds and determine what they need to hear in order to pay attention and respond in the way you want them to respond. Take the following tips to heart when crafting the words of your speech:

You want to speak so that you create pictures in the mind of your audience. If you use a lot of descriptive words and speak in the active voice, you will give them something to pay attention to and make them feel involved.

You can use metaphors and simile, but you want to make sure it is related to the topic of the speech and easily understood. You don’t want to “dumb down” your normal talking manner, but you don’t want to go over the heads of your audience, either. You want to tone down the language so you are speaking to everyone with minimal complicated language.

You want your speech to involve the audience and follow through with a well chosen theme. The theme holds your speech together so everyone follows easily from start to finish. The interactive elements ensure your audience does not feel excluded or get bored listening. Make them part of your world for the duration of your speech! Always start with an outline of what you want to say. You can then go through several written drafts, correcting and changing words as needed. Before you create the final draft that will be read out during the event, get some advice from someone you trust. You don’t have to do what they say, but you can get some opinion other than your own before committing to a final version.

By working through this process you will develop a clear focus for your speech. This will help if you are very nervous about public speaking or aren’t too sure about the topic you will be talking about.

Confidence is required for a successful public speaking event. You have to given a sensation of being very confident in what you are saying, or no one is going to trust you and believe you. If you don’t feel that confidence in some area of your speech, then that needs to be fixed before the engagement begins. Make sure to deliver the final speech in a very concise, straightforward manner without being too long-winded. Finally, find ways to bring your audience into the entertainment. You want them to feel they are a part of this, rather than just sitting useless while you ramble on and on. Allow them to alert you if they need further elaboration on a point, and consult with them briefly before moving on to new points and ideas. You may even throw them a joke or a question from time to time, just to keep them awake and on their toes!

Visit Leon Edward’s Personal Development Training website to get your free success tips, personal development articles and reports online, or shop for a training cd, dvd, mp3, ebook or coaching seminars.

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Overcome the Fear of Public Speaking

Overcome the Fear of Public Speaking

Hear you are, perfectly relaxed as you attend the farewell party of Joe.

Your boss comes up and asks,” Would you give the farewell speech to Joe in 10 minutes time?”

“I can’t'” you splutter, “my vocal chords are paralyzed.”

And the fear kicks in.

“I can’t do this!”

I must be crazy!”

That doesn’t work so now you wait for the floor to open up and swallow you.

That doesn’t happen either.

Public Speaking creates a great deal of anxiety in most people and arises when they face the prospect of giving a speech, particularly for the first time.

The truth is that public speaking is always a mixture of terror and exhilaration.

For everyone.

It’s just like snow skiing.

When you start, all you can think about is how awkward you are, how dangerous it is and how you’ll never be able to do this.

You get one turn right, get up a little bit of speed, the snow starts to fly in the sunshine and a tiny bit of excitement pops up.

Later, as you become a more accomplished skier, the balance between terror and exhilaration changes.

Now you are zipping down the slopes, carving those turns and feeling like an Olympic Champion!

But there is always that little bit of anxiety lurking, as you speed across the snow.

Typically for beginners in public speaking, all we experience is the terror.

Waiting for our turn to come, starting our speech, the terror remains.

This seems to consume us, makes us irrational and we often feel paralysed.

Then somehow we get through the presentation, come from the stage and as the numbness wears off, the next feeling we have is relief that the ordeal is over.

However, we still retain a sneaking regard for our courage in making that speech and a small glow of exhilaration starts to burn within.

Particularly if we can stop saying to ourselves, “how bad we were.”

In fact, as you walk from the spotlight, say, “Well done indeed,” to yourself.


Because it’s true.

With more practice, the amount of terror reduces and the amount of excitement increases.

Now you do another speech, another presentation and pretty soon you actually realise that you are enjoying this and you become amazed.

And slowly you become hooked on the excitement of giving a speech.

So much so that when you go to fridge in the night for a drink, the fridge light comes on, and you give a 5-minute presentation!

And then the fun starts to creep in.

And by the way.

If you do not have any nervousness or excitement just before you speak, you will come across to your audience as flat.

Did you know that some of the greatest orators in the world have been known to be physically sick, before giving a stirring speech.

So, always be kind to yourself.

You will get better, with every presentation that you make.

But you have to make the presentations.

So learn the information and then simply “do it!”

Author Bio

Roger Bourne has been involved in Public Speaking, Personal Development and Coaching for more than 25 years.

As published author of “From Fear to Fame in Public Speaking,” he knows how to makes it clear and simple for people getting started in Public Speaking.


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