Book Description (as obtained from Amazon.com)
A start-to-finish publicity guide written by a working journalist instead of a PR person. Jeff Crilley, an Emmy Award winning reporter, shares secrets from inside a newsroom that even some PR pros don't know.
Some Brief Quotes from Readers (as obtained from Amazon.com)
"I can not tell you how valuable Jeff's information was to our company. We could not even begin to think about what the dollar amount would cost for this kind of media coverage." ** "The book was easy and fun to read. I have read countless PR books that are advanced and are hard to motovate yourself to read, but take my advice.... Drop all of those books and buy this book!!!"